Every Dollar Working at Its Hardest
Paid AdvertisingWe build and manage high-performance paid campaigns across Google, Meta, and LinkedIn that consistently deliver qualified leads and measurable ROI — not just impressions.
What We Do
Paid advertising is the fastest way to scale — and the fastest way to burn budget if it's not managed well. Most companies either underinvest in optimization or hand campaigns to generalists who treat every platform the same.
Our paid media team brings platform-specific expertise to every campaign. We build from the ground up with conversion in mind: the right audience, the right message, the right bid strategy — and we optimize relentlessly until the numbers prove it's working.
What's Included
Google Search & Display
Intent-based campaigns that capture buyers actively searching for your solution, plus display retargeting to stay top of mind.
Meta (Facebook & Instagram) Ads
Audience-first campaigns built for awareness, lead generation, and conversion across Meta's full ad inventory.
LinkedIn B2B Advertising
Precision targeting by job title, company size, and industry — ideal for reaching decision-makers in B2B markets.
Audience Segmentation & Retargeting
We build layered audience strategies that move prospects through the funnel from first touch to conversion.
Creative Strategy & Ad Copy
We write and design ad creative that stops the scroll and drives action — tested continuously to find what converts.
Monthly Performance Reporting
Clear reports showing spend, leads, cost per acquisition, ROAS, and actionable recommendations for the next month.
Our managed accounts average 3.8x return on ad spend — well above industry benchmarks.
We've managed over $50M in paid media, giving us deep pattern recognition across industries.
Clients switching to us from other agencies see an average 62% drop in cost per lead within 90 days.
Case Study
TechScale Corp
B2B SaaS
The Challenge
TechScale was spending $40K/month on Google Ads with a cost per trial of $380 — far above their target. Their agency had been running the same campaigns for 18 months with no meaningful optimization.
Our Approach
We audited their account, restructured campaigns by intent stage, rewrote all ad copy, and built a proper conversion tracking setup. Within 60 days we had enough data to cut underperforming keywords and double down on what worked.
"We'd been wasting money for over a year. Excel Solution Inc turned our paid media into our most reliable growth channel in under three months."
— Sarah Mitchell, VP of Marketing
Ready to Make Your Ad Spend Work Harder?
We'll audit your current campaigns for free and show you exactly where budget is being wasted and where the opportunity is.